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30.06.2009

Platinum Bank Opens Finance World for Children



On June 22, 2009, Platinum Bank Conducted First Lessons in Financial Literacy for Children.

This Project was implemented jointly with Detki-Monetki (Kids-Coins), a Business School for children, teenagers and parents (www.detki-monetki.biz), and Maysternya Mrii (Dream Workshop) Children’s Camp active at Master Class Cultural and Educational Center (www. masterklass.org). School’s pupils, children of 10 to 13, have got to know what a bank is, what banks operate in Ukraine, and how to choose a reliable partner bank for their future activities. Also, a bank excursion was organized during which excursion school’s pupils visited various units of the Bank’s Head Office; Call Center having made the acquaintance of Center’s best operators; and a bank’s outlet where they tried to perform one of the banking operations.

Upon completion of a two-week course, the pupils of the Business School will prepare and defend their business plans.

Sergiy Bidenko, the originator of Detki-Monetki Project, noted that: “At our studies, some children pay attention to price lists in shops for the first time and began to think of the real cost of a plate of soup. The bank excursion helped our students to see the path of money beyond a purse and to understand the role thereof in the economy.”

Olena Frankivska, Sales Director, Member of the Board of Platinum Bank noted that: “Finance literacy of the Ukrainian population requires significant time contributions on the banking system’s part. We understand this and make our contribution in forming a correct finance culture of children, future businessmen, who will then share their knowledge with their friends or even tell something new to their parents. This excursion was helpful for children and us, bankers.

Platinum Bank plans to implement the Finance World for Children in collaboration with the Detki-Monetki Project on a regular basis within the business social responsibility framework. In the Bank, since 2008, there has existed the Computer World for Children Program under which the Bank opens computer classes for orphans children and children with special needs teaching them in computer literacy. Since 2008, the Bank has opened five such classes in various regions of Ukraine.

Detki-Monetki (www.detki-monetki.biz) is a business school for children, teenagers and parents. The founders of this school share their enthusiasm and knowledge with children who wish to earn their own money and with those adults who have already made decision to help their children to become independent and enterprising. The school proposes improvement in finance literacy, teaching in entrepreneurship and business etiquette, and teenagers’ career-guidance.

Master Class (www.masterklass.org) is a cultural and educational center that is a sort of an intellectual and creative ground where the boldest ideas arise and modern and creative projects are realized. Master Class Cultural and Educational Center is a place of theater premieres, jazz concerts, film shows, art exhibitions, music evening parties and literary soirees, presentations and round tables – all that make the intellectual life of the Ukrainian capital richer and brighter. Moreover, Master Class Cultural and Educational Center means education for the whole family, from the youngest to the oldest.

Bank Profile:
Platinum Bank
(www.platinumbank.com.ua) (operating formerly under such brands as IMB Group, International Mortgage Bank, and Family Credit) offers deposits and loan products to individuals through its network of outlets and points of sales throughout Ukraine. As at January 01, 2009, Platinum Bank’s consolidated assets were UAH1.4 billion. Platinum Bank ranks the first among the Ukrainian banks in terms of capitalization (the consolidated share capital / assets ratio) and the 34th in terms of consolidated share capital. The main shareholders of Platinum Bank include international management companies Horizon Capital, East Capital and IFC (a member of the World Bank Group).

 

For Your Reference:
Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its pay.ptclick.com.ua platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
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