Dreams Come True with Platinum Bank
Shortly before the New Year, Platinum Bank has started an All-Ukrainian Contest for children “My Fairy-tale Hero”. Between the 10th and 19th of December any child could draw his or her favourite fairy-tale hero and bring the drawing to any point of sale of Platinum Bank. The main highlight of the contest is that the fantasy of young dreamers comes “true” - the winner-pictures transform into stuffed toys, which are unique, because they were made as close to the kid’s drawing as possible.
During the months of December and January, amongst more than 2,000 drawings 10 winners were chosen. These pictures became the sketches for stuffed toys – exact copies of the heroes, drawn by the kids. In the course of the contest, for every drawing children brought to the points of sale they received from the financial consultants of the bank magnet-puzzles with penguins on them, and the most talented works were awarded with valuable prizes – big sets of puzzles, so positive emotions were constantly accompanying the whole period of contest’s duration.
“We are happy that our traditional drawing contest has evolved this year and presented children with unforgettable emotions. Toys turned out to be very bright and colourful, and moreover - unique. You can’t just go and buy them in the toy store. We managed to literally make dreams real. We hope that they’ll bring a lot of joy to our young winners as well as a bit of a fairy-tale into their lives,” – says Lyudmila Bedrenets, Head of the Marketing Department of Platinum Bank.