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Product for the Odd Money from Platinum Bank

Platinum Bank expands the service package for its clients, offering various types of insurance for purchase. The client makes a one-time payment in the sum of 49 UAH or more and thus acquires an annual insurance with the total coverage sum up to 30,000 UAH. The service, named “Product for the Odd Money”, is very user-friendly as it saves the clients going to the insurance company and spending time on additional paperwork. The manager at place has all necessary information and can provide the client with all details he or she may be interested in.

Kateryna Ladyzhenskaya, Retail and Marketing Director, member of the Board of Platinum Bank, notes the following: “We decided to add this service as we are sure that during these uneasy times it can be useful to our clients. The bank draws their attention to the additional opportunities provided by the insurance, which can ensure their peace of mind in case of some unforeseen situation. Besides, we offer high promptness – clients can purchase any insurance product in less than 5 minutes. It’s both easy and convenient. We, being a client-oriented bank, always strive to create the most universal and interesting financial programmes for our depositors.”

At the moment, cooperation within the framework of this new product is established with the insurance company “Metlife”. In the nearest future, we anticipate establishing cooperation with several other companies as well. Selling insurance products by banks is a generally accepted global practice. In Europe, every third life insurance policy is sold in such a way.


For Your Reference:
Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
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