Platinum Bank – for Better Ukraine
The survey of bank’s clients, conducted at the end of 2014, showed that 60% of them think that commercial companies must engage in activities for the good of society. Being a No.1 bank in the sphere of corporate social responsibility among the financial institutions of the country, in 2015 Platinum Bank introduces a new strategy of corporate social responsibility under the motto “Platinum Bank – for Better Ukraine”. This strategy is aimed at the maximum involvement of bank’s clients in the socially significant projects.
Kateryna Rozhkova, acting Chairwoman of the Board of Platinum Bank, notes the following: “The new level of CSR becomes the investment into the development of the country, engaging clients in our social and economic projects, starting from generally educational and all the way to providing aid to a certain school or hospital. We are sure that our unified action will bring positive change to the country where 2 million of our clients reside. We are eager to work for better Ukraine!”.
The new strategy consists of four strata: “Clever Ukraine”, “Healthy Ukraine”, “Clean Ukraine” and “Kind Ukraine”.
Platinum Bank aims at improving the financial literacy of Ukrainians – both adults and young citizens of our country. In order to achieve it, we created the free meetings format of “Platinum Posidelki [Platinum Parties]”, during which the volunteers - employees of the bank - comprehensively explain the most important and relevant financial issues.
This project is about fundraising, focused on purchasing equipment for hospitals all over Ukraine. Besides, it supports such initiatives as charity marathons, “Donor’s Day”, etc.
The framework of this programme envelops provision of aid to orphanages (purchasing of clothes, stationery, food), as well as centres of mother and child. Besides, we plan to realize the projects aimed at supporting people in the ATO zone.
Clean Ukraine is about fundraising for restoration works or landscaping of territories around the institutions, were children live. The restoration works are carried out by the bank employees within the framework of the project “Responsible Banker’s Day”. Besides, we promote the idea of paper and batteries recycling, eco-approach is introduced into every type of activity.
The peculiarities of each project will be explained to the clients, so they can choose which programme to support. This will expand the territory of good deeds in Ukraine. We strive for the clever, healthy, kind and clean Ukraine!