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Penguins March to Support the Loan with Holidays

On the 18th of November Platinum Bank gathered all the good penguins of the city of Kyiv and held the march to support the advertising campaign of its “Loan with Holidays”. The penguins marched through the city center, communicated with people and visited the historic sites of the city.

Platinum Bank organized the march with the symbols of its new advertising campaign and during the day penguins could communicate with the city dwellers.

“During the penguin march we noticed that not all people in the streets could believe their own eyes. Many were asking the passers-by if they see the same things. Mass hallucination was the most frequent version of the situation, which is not that surprising as it is not every day that you can see penguins in the streets of the city. We were especially worried about the mental health of the Arctic fox hats sellers at Andriivskiy Uzviz. It was very hard for them, though they’ve seen a lot in their time. However, we want to assure all the witnesses of the march – it wasn’t an illusion! The penguins really were there and we have photo-proofs of it!” - says Mila Bedrenets, Head of Marketing Department of Platinum Bank.

Here you can find this photo-proof of the penguin march

And if you happened to be one of the witnesses and you also have a photo-proof – share it in the social networks. Post on Facebook or in Vkontakte with the hashtag #platinumbank and you get a chance to win your own penguin. The winners will be randomly chosen with the help of

And now the penguins will travel all over Ukraine and start fulfilling their important mission – telling about the loan with holidays to all Ukrainians. Thus all the citizens of our country will have an opportunity to check out the reality of it for themselves.


For Your Reference:
Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
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