Platinum Bank helping clients feel confidence in their future
Platinum Bank’s “Reliable Deposit” promo video was launched on TV channels since April 14. The main idea of this promo video is reliability in constancy and interaction as well as in promises fulfillment. Platinum Bank is demonstrating that it keesp its word before the clients and always fulfill its obligations.
In every situation, one needs to have a reliable partner who would always help in spite of the difficult circumstances. This is what reliability lies in – whether friendship or family relationship, or cooperation with a bank. One has to know whom to trust to be sure in one’s future.
“Our new promo video is aimed to demonstrate that we are working stably and reliably. In spite of various changes in Ukraine, we are continuing to fulfill our obligations to our clients. If we have promised we will definitely fulfill such a promise. We have been working in Ukraine for a long time, and are aware that working here often reminds a ‘seesaw’: the situation keeps going up and down. Thus we are always ready to quickly respond to the changes. We also want to show to our clients that they have nothing to be afraid of – we are with them, we are absolutely fine, we are continuing to work and to offer the Ukrainians high quality banking services. We hope that the new promo video will impart our reliability and confidence in the future,” comments Andrzej Olejnik, Platinum Bank Sales and Marketing Director.
The promo video plot is simple and understandable for everyone – ordinary life situations familiar to all, thus the idea is clear at first glance: you would trust everything dear for you only to a true and reliable friend. In our case, the bank acts as such a friend.
“You may ask yourself: whom do I trust? Really – whom? My best friend? My parents? Myself? There is a simple test – who would water your flowers or feed your cat when you are out for several days? The one whom you trust the keys from your apartment. Someone who has never let you down. This is why when you return home, your cat is fed, flowers are alive, and the apartment is aired. Next time it would be the same. Probably this is what we call reliability. This is what the new Platinum Bank promo video is about”, says Oleg Tomin, project creative manager.
Project is prepared by:
Andrzej Olejnik, Sales and Marketing Director
Mila Bedrenets, Head of the Marketing Department
Vira Slyvynska, Head of the Marketing Communications Department
Oleksandr Davydenko, Head of the Marketing Communications Development and Support Department
Oleg Tomin, Creative Manager
Polina Prosviryakova, Account Director
Maryna Gannotska, Art Director
Petro Didenko, Art Director
Karyna Lytvyn, Project Manager
Denys Lushchyk, director-cameraman
Mykola Kyshchuk, film artist
Anna Varro, executive producer
Yevhen Shklyarevych, line producer
Sound design – Propeller Studios
Postproduction – Wizard
For Your Reference:
Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its pay.ptclick.com.ua platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
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