Platinum Bank Enters TOP-5 of the Most Popular Banks in Ukraine
In March 2013, Platinum Bank entered the TOP-5 by popularity amongst the people of Ukraine in the Yandex search system, according to the publication “Ukraina Segodnya (Ukraine Today): finanso.net”.
According to the survey, Platinum Bank occupies a leading position in the search system due to the vivid positioning, wide geographical representation and active support of the bank’s groups in the social networks. In general, the level of demand for the banks in the survey depended on the quality of servicing the clients and the quality of provided services, as well as advertising and PR activity, seasonal and other factors.
“TOP-5 by the popularity amongst the people of Ukraine – it is already a national recognition. Now we all have very active and busy lives, when a larger part of necessary information people find on the net. Thus, holding the leading position in online searches is an important part of doing business, especially in the sphere of financial services. We pay a lot of attention to this topic: regularly updating the pages of our groups in social networks, actively participating in discussions on the forums, on our site we also have a “chat-room”, which helps the clients to understand our credit services and products. In general, we look for various ways of communicating with the clients and always adhere to the principle of openness and transparency”, - says Andrzej Olejnik, Chief Marketing Officer of Platinum Bank.
The rating was based upon two objective indices in the Yandex search system:
- statistics of the frequency of words entered in Yandex.Direct for one month, calculated with the help of wordstat.yandex.ru service;
- statistics of the frequencies of mention of the payment system for February in electronic information agencies and internet publications, calculated with the help of the aggregator Yandex.News (news.yandex.ru);
NOTE TO EDITORS:
Platinum Bank (www.platinumbank.com.ua) — is a specialized retail bank, which since 2005 has been offering deposit and loan products for individuals through a network of branches and points of sale across Ukraine. Major shareholders of Platinum Bank are a group of financial shareholders, including the private equity fund European Infrastructure Investment Company (“ЕIIC”, Luxembourg, http://www.eiic.lu/).