25,000 Children Attended “Platinum Posidelki”
Over 25,000 children all over Ukraine have learned more about money, how to manage it responsibly and use properly, during the lessons of financial literacy by Platinum Bank – “Platinum Posidelki”.
Since 2010 Platinum Bank realizes a programme of enhancing financial literacy amongst the younger generation of Ukrainians. Six lessons for different age groups: for kids aged 7-12 and for teens aged 14-16 were elaborated within the framework of the project.
“Platinum Posidelki” became popular among Ukrainian schoolchildren as they help them to figure out the complicated world of finance. In the first half-year of 2013, the most popularity of financial literacy lessons gained in the Southern region of Ukraine – 39%, the Central region – 32% and the North-Eastern – 13%. The Western and the Eastern regions got 10% and 6% respectively.
During these meetings the employees of the bank, absolutely for free, teach the children about what money is, who invented the very first banks and what currencies are there in the world. For older children a more complex material is provided.
“Cultivating in children a proper attitude towards finances – it’s not the task of only parents and school, but also business. Its development depends on this, as well as the development of economy in general, not only the future of a certain family. Unfortunately, not all grown-ups nowadays can properly manage their savings. That is why we decided to share this task with them. The parents of children, who attended several “Platinum Posidelki” meetings, claim that children started asking more questions about the origin of funds in the family and show better understanding of the reason why their parents go to work. And some of them even started to make their own very first savings – planning to buy a bike or some e-gadget”, - says Viktoriya Mykhno, Head of PR of Platinum Bank.
“Platinum Posidelki” are conducted by the bank employees on the basis of corporate volunteering. Anyone can attend a meeting or invite “Posidelki” together with the main symbol of these meetings – a fish called Monia. Monia captivates the attention of its young audience with interesting stories and educational facts on the following topics: “Many a little makes a mickle”, “Money of different countries: rouble, dollar, euro”, “Ukrainian hryvnya and pocket money”, “Journey to the Bank Country”, “Personal budget”, “Profession: a banker”.
NOTE TO EDITORS:
Platinum Bank (www.platinumbank.com.ua) — is a specialized retail bank, which since 2005 has been offering deposit and loan products for individuals through a network of branches and points of sale across Ukraine. Major shareholders of Platinum Bank are international investment funds Horizon Capital, East Capital Financials Fund, bank management and IFC (World Bank subsidiary).
Platinum Bank is listed in the TOP-10 of the most reliable banks (according to the “Expert” publication).
Platinum Bank is recognized as the only inspiring bank in Ukraine (according to the “Companion” publication).
According to the rating by “GVardia” publication, Platinum Bank is listed in TOP-3 of the most socially responsible and transparent companies of Ukraine.