Platinum Bank Discovered what the Ukrainians Prefer
In April 2013 Platinum Bank conducted an inner survey of the clients’ preferences regarding deposits – and discovered a positive trend in the preference towards long-term deposits which allow receiving maximum revenue and provide a feeling of stability.
According to the survey, 7 men out of 10 prefer depositing their savings for a long period of time (over 367). Moreover, more than half of these clients place their deposits for the term of 18 months.
The results of this survey became the impulse for improving bonus loyalty programmes, which became more attractive for the clients. Now, if you prolong your “Cash Monthly” deposit, the size of your bonus depends on the term for which you prolong it and on the currency of the deposit. For instance, if you prolong for 3 month in UAH, the rise in your interest rate is 1%, for 6-9 months – 1.25%, and for the term of over 12 months – 1.5%.
If you make a deposit through the internet bank Platinum Click for the period of more than 12 months, you get additional benefit in the form of UAH interest rate growth by 2.0%.
“We always remain “hands on” on the needs of our clients and we improve our products in accordance with their actual demands. Our survey was initiated, first of all, due to the need for better understanding of the interests of both existing and potential clients. As such, now we observe the interest of the Ukrainians in long-term deposits, and our products allow making more money for a longer deposit period. Now we see even more interest in the deposit “Cash Monthly” with the term of 18 months, opened through the internet bank Platinum Click”, - comments Andrzej Olejnik, Platinum Bank Chief Marketing Officer.
Platinum Bank (www.platinumbank.com.ua) — is a specialized retail bank, which since 2005 has been offering deposit and loan products for individuals through a network of branches and points of sale across Ukraine. Major shareholders of Platinum Bank are international investment funds Horizon Capital, East Capital Financials Fund, bank management and IFC (World Bank subsidiary).
Platinum Bank won the nomination for “Best retail bank” in “Ukrainian Banker Awards 2011” rating (“Investgazeta”).
Greg Krasnov, Chief Executive Officer with Platinum Bank, received the award “Financier of the Year — 2011” within the national awards rating “Person of the Year — 2011”.