"Feast of Simple Purchases" from Platinum Bank
On the 5th of November a new advertising campaign from Platinum Bank the "Feast of Simple Purchases" was launched. The main massage of the campaign reads "It Was Never so Easy to Shop!". The advertising campaign is aimed to promote bank's retail loans thanks to which the commodities will cost only 99 UAH/month for small purchases and 199 UAH/month for major purchases.
The "Feast of Simple Purchases" from Platinum Bank covers the whole of Ukraine but first and foremost the communication is directed at regions: national TV, regional radio and the press, "Ukrpochta" branches.
"Platinum Bank is not only branches and service centres in the big cities but also it has 1600 loan issuing centres in towns and villages. Our loan issuing centres are placed directly in shops where you can buy a commodity, and are located even in the most remote residential areas around Ukraine. The majority of our clients are common people, dwellers of towns and villages who have a lot of daily routine, are always preoccupied and hardly have any feast in life. That's why just before the New Year we decided to present to our clients a real celebration by making shopping more accessible", - Andrzej Olejnik, Chief Marketing Officer of Platinum Bank, comments.
You can view the TV commercial following the link: http://www.youtube.com/watch?v=eE3afN1A5So&feature=youtu.be.
The team of the Agency "Bazooka Digital" has adapted the idea and controlled the shooting.
Chief Marketing Officer: Andrzej Olejnik
Brand Group: Vera Slivinskaya, Aleksander Davidenko, Tatyana Dobrina
Production Studio: ToyPictures
Executive Producer: Anna Varro
Line Producer: Ekaterina Zadorozhnaya
Director: Mikhail Lokshyn
Operator: Evgeniy Ermolenko
PostProduction: Coffee Post
Platinum Bank is a specialized retail bank providing deposit and loan products to individuals, small and medium-sized business through a network of outlets and customer service centers all over Ukraine since 2005. The main shareholders of Platinum Bank are international investment funds Horizon Capital, East Capital Financials Fund, the senior management of the Bank and IFC (a subsidiary of the World Bank).
Platinum Bank became a winner in the nomination “Best Retailer Bank” in the rating of “Ukrainian Banker Awards 2011” (“Investgazeta”).
Greg Krasnov, the CEO of the Platinum Bank received the award “The Financier of the Year 2011” within the nationwide price “Person of the Year - 2011”.