Three rules of fair deposit from Platinum Bank
On the 6th of August 2012 Platinum Bank started an extensive advertising campaign "Rules of Fair Deposits". During the campaign major TV channels and radio stations, national and regional media will be engaged, as well as promotions in the branches and centres of service.
In the centre of the communication is one of Platinum Bank leading products - a deposit "Cash Monthly" where the commission is paid monthly. In terms of its product line Platinum Bank demonstrates honesty and transparency of deposit placing terms. For its clients the bank developed easy and understandable rules that show the advantages of opening a deposit.
Three rules of fair deposits are as following:
¹1: 25% annually even for 1000 UAH - profitable deposit rate is provided even on a small amount;
¹2: 25% annually in UAH during the whole period of deposit - deposit rate doesn't change and the depositor receives the same constant rate during the whole period of the deposit;
¹3: 25% annually in UAH for every depositor - every client receives profitable deposit rate and you don't have to participate in the drawings and lotteries.
"I would like to underline that "Rules of Fair Deposits from Platinum Bank" are not another advertising campaign with limited period of time. These are the principles we follow in our work with clients from the moment the bank was established. Now the banks actively fight for the deposit clients and some players are using different tricks, for example conducting hoaxes where declared rate receives only 1 or several lucky ones. For us in a relationship with client the most important thing is honesty, that's why in the advertising campaign we decided not to invent anything but just inform the rules we are operating under ", - comments Andrzej Olejnik, Chief Marketing Officer.
Platinum Bank (www.platinumbank.com.ua) (www.platinumbank.com.ua) is a specialized retail bank providing deposit and loan products to individuals, small and medium-sized business through a network of outlets and customer service centers all over Ukraine since 2005. The main shareholders of Platinum Bank are international investment funds Horizon Capital, East Capital Financials Fund, the senior management of the Bank and IFC (a subsidiary of the World Bank).
Platinum Bank became a winner in the nomination “Best Retailer Bank” in the rating of “Ukrainian Banker Awards 2011” (“Investgazeta”).
Greg Krasnov, the CEO of the Platinum Bank received the award “The Financier of the Year 2011” within the nationwide price “Person of the Year - 2011”.
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Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its pay.ptclick.com.ua platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
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