More than 12 000 clients of Platinum Bank now have a “Gold Fish”
A credit card “Gold Fish” was activated by more than 12 thousand clients of Platinum Bank. These are the intermediate results of the loyalty program, which Platinum Bank has been conducting for the last 4 months among its clients.
The project started in February 2012 in five regions of Ukraine, namely Donetsk, Kharkov, Odessa, Lvov and Kherson. The card “Gold Fish” was sent via mail to the best and loyal clients of the bank, who if they wish could activate the card and thereby open for themselves a new three year history of partnership with Platinum Bank. Currently citizens of Kharkov, Kherson and Donetsk highly rate the convenience of using the card.
Andrzej Olejnik, Chief Marketing Officer says: “The “Gold Fish” card was specially created as a simple and understandable tool for getting additional money at any convenient time by our loyal customers. The same monthly payment in many ways simplifies the usage of a product, making the client more disciplined and protecting him from confusion in payments.”
The servicing conditions of the “Gold Fish” card are very simple: the same payment without hidden commission, you pay only 65 UAH a month for every 1000 UAH of credit line. Meanwhile at the expense of monthly repayments the amount of money on the card renews, providing constant access to money.
“It is an outstanding result that exceeded our expectations. Involving more than 12 thousand regular customers to a new project confirms the high level of trust to the bank and that we are moving in the right direction, offering quality products and products that are in demand on the market”, comments Sergey Kiryukhin, Head of Card Products Division.
Among the advantages of the “Gold Fish” card there are withdraw of money free of charge in more than 4 000 cash machines of “ATMoSphera” chain, accident insurance and also the possibility to choose available amount of money on the card up to 75 000 UAH yourself. Meanwhile when signing the agreement the client independently chooses necessary amount of money and can dispose it at sole discretion.
More detailed information about the “Gold Fish” credit card you can get on the website of Platinum Bank following the link http://www.platinumbank.com.ua/view.cross-sale/
Platinum Bank is a specialized retail bank providing deposit and loan products to individuals, small and medium-sized business through a network of outlets and customer service centers all over Ukraine since 2005. The main shareholders of Platinum Bank are international investment funds Horizon Capital, East Capital Financials Fund, the senior management of the Bank and IFC (a subsidiary of the World Bank).
Platinum Bank became a winner in the nomination “Best Retailer Bank” in the rating of “Ukrainian Banker Awards 2011” (“Investgazeta”).
Greg Krasnov, the CEO of the Platinum Bank received the award “The Financier of the Year 2011” within the nationwide price “Person of the Year - 2011”.