Platinum Bank offers “to like” it
Platinum Bank has been already introduced in social networks for more than a year. The bank collected about 15,000 followers in the pages of Vkontakte, Facebook, Twitter, Livejournal, where it tells how to handle money wisely, gives financial advice and answering the friends’ questions.
The main visitors of the page are the users from Ukrainian megacities, as well as associated regional centers. The overwhelming numbers of the visitors are the men, 53% of them aged 25-34 years old.
"We want to be closer to our customers and to show that the bank is not a monster, it's the ordinary people, experts in the field of financial solutions, who can freely communicate. In social networks on our site, we try always to be in touch as quickly as possible and to answer all the questions. Our latest innovation is the keys "Like" on every page of our website, so we can evaluate how our visitors like the content of our site. We are looking forward to the first statistics, so I suggest you "to like" the pages of our site," - said Andrzej Olejnik, Chief Officer of Marketing and Product Development Platinum Bank.
Social networks are actively used by the residents of Ukraine and became one of the main channels of intelligence information. Platinum Bank, the first bank in Ukrainian banking market, posted the keys «In Touch» «Like», «Tweet», «+ Share» on its corporate website that will help visitors quickly to share information they liked with friends.
Platinum Bank is a specialized retail bank founded in 2005 which provides deposit and loan products for individuals through a network of branches and customer service offices throughout Ukraine. On January 1, 2010, Platinum Bank's consolidated assets totaled 1.5 billion UAH. The main shareholders of Platinum Bank are Investment Fund Horizon Capital, and other leading international funds, such as: East Capital Financials Fund and IFC (a subsidiary of the World Bank).
Platinum Bank has received a professional award “Ukrainian Financial Olympus” in nomination “Qualified management of international standard” (according to the results of 2010).