Platinum Bank summarizing the year 2009 and planning for 2010
On April 22, 2010 a press briefing named “Platinum Bank summarizing the year 2009 and planning for 2010” was held. Within the framework of this event they officially inaugurated a new Head Office of the bank and Kiev branch in 12 Amosova str. (business-center ‘Gorizont Park’). The press conference was attended by: Mr. Gregory Krasnov, Director General of Platinum Bank, Mr. Todd Esposito, Chief Financial Officer and Board Member of Platinum Bank; Mr. Peter Barcak, Chief Risks Officer and Board Member of Platinum Bank; Ms. Elena Frankovskaya, Chief Sales Officer and Board Member of Platinum Bank; Mr. Denis Brodsky, HR Officer and Board Member of Platinum Bank; Ms. Elena Petrenko, Chief Compliance Officer and Board Observer of Platinum Bank; Mr. Andrzej Olejnik, Marketing and Product Development Officer and Board Observer of Platinum Bank.
This press briefing witnessed the summing up of the year 2009 and planning for 2010 in all business directions. The official inauguration of the Head Office involved a launch of the joint promotion with Sport Life complex for the deposit clients named ‘Do sport, while your money do work’
Gregory Krasnov, Director General of Platinum Bank, pointed out: ‘The year 2009 tested our durability. We decided to make rebranding and proved it possible. We provided loans and invited deposits, our deposit portfolio multiplied 3,7 times at the end of 2009. In 2010 our main objective is to develop the network seamlessly: 50 branches with discovering new regions – Dnepropetrovsk, Zaporozhie; substantial expansion of the loan and deposit portfolio – by 52% and 205% respectively. And to the end of 2013 we want to enter top-20 banks list on individuals deposit portfolio.
Todd Esposito, Platinum Bank Financial director and member of the Board, commented: “We reached record performance in profitability in the crisis year – 9% ROE. Such results allow us to move forward and implement two key objectives: profitability and responsibility. Last year witnessed establishing some of our pilot charity projects which in this year grew into a strategy on social responsibility in business with four vectors: corporate management, personnel, environment and community. I'm extremely happy that all our projects are supported by both management and staff.
Peter Barcak, Chief Risk Officer, Board Member of Platinum Bank, emphasized: «Conservative policy of risk assessment and active cooperation with the Credit Bureau proved to be successful. The figures tell their own story: at the end of 2009 we restructured only 19% of our mortgage portfolio; delay level of mortgage credits is 5% (decreased by 20% in comparison with December 2008), and delay level of consumer credits is 8% (decreased by 40% in comparison with December 2008). These indices show a return to the pre-depression quality indices of portfolio».
Elena Frankovskaya, Chief Sales Officer, Board Member of Platinum Bank, informed: «A complex management of the bank allows us not only to offer our clients any wanted products (credits and deposits), but also to extend on a large scale its presence in all the regions of Ukraine for a larger availability to the clients. In 2010 we are going to open 44 new branches and eventually we will have 50 branches in large (million) cities. In addition, we are going to increase by 50% a network of our points for customer credits. We are glad to initiate with the Sport Life Complex an interesting promotion for our clients in Kyiv, it will give our clients the opportunity to go in for sports on more beneficial terms».
Aleksandr Molodukha, Vice-President of the Sport Life - Group of Companies explained: «Our joint promotion will offer the deposit clients of Platinum Bank the opportunity to go in for sports in our sport complex in Kyiv on special terms. The promotion will be from 22 April to 22 July 2010. Within this promotion the clients of the bank can receive a discount certificate (up to 150 conventional units). We are sure, this promotion will succeed and, undoubtedly, do good for the bank clients».
Denis Brodsky, HR Officer, Board Member of Platinum Bank, emphasized: «As a new member of the Platinum Bank’s Team, I think that my main task is to create a developmental atmosphere, which shall encourage the personal and invoke pride for its bank. I think that it is important to establish the internal communication so that the corporate culture of the bank could become an integral part of the employee’s behaviour, and the values of the bank, namely: allegiance to any idea, reliability, commutability, efficiency, sincerity and innovation could integrate in a daily work of the team».
Elena Petrenko, Chief Compliance Officer, Board Observer of Platinum Bank, pointed out: «Platinum Bank adheres in its activity to the principles of transparency and compliance with the regulator’s requirements. At the moment the Bank is changing its legal form from open joint stock company to a public joint stock company in accordance with the requirements of the Law of Ukraine "On joint stock companies". It is a logic step for us that shows our complete openness to a client».
Andrzej Olejnik, Chief Marketing and Product Development Officer, Board Observer of Platinum Bank, informed: «It seemed to many that the rebranding in 2009 is a challenge. But the work of our team showed the soundness of this decision. In 2010 we have much more ambitious tasks, we are going not only to offer the new products (cards, loan secured on real estate), but also to develop the new business directions – small & medium business; on-line services – Internet banking and a proper network of ATMs. I am sure, we can show a client the device of our brand “the first class reliability”, namely a good quality of service, in all our products».
Platinum Bank (www.platinumbank.com.ua) is a specialised retail bank, which grants any deposit and credit products for natural persons through its network of branches and points of customers’ service in the whole territory of Ukraine since 2005. As on April 1, 2010 the consolidated assets of Platinum Bank is UAH 1,5 milliard. The main shareholders of Platinum Bank are the international investment funds: Horizon Capital, East Capital Financials Fund, Management and IFC (daughter structure of the World Bank).
For Your Reference:
Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its pay.ptclick.com.ua platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
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