Platinum Bank is representing the Program “3 Clicks to Choose Your Deposit”
Platinum Bank provides support in choosing a deposit which meets all on-going needs of a client. The site of the Bank has a specially-designed form of deposit selection. After answering three questions, a client is offered a special deposit which meets expectations of that client.
After entering the bank’s site, the client visits the section “3 Clicks to Choose Your Deposit” and answers the main question: “What is important for you?” – to accrue a sum necessary for any purchases, to derive a maximum income from your available money or save your accruals in security and protect them from inflation. After answering those questions, an appropriate deposit is offered to the client. .
Andjey Oleynik Deputy Financial Director, Marketing Director of Platinum Bank: “We are permanently surrounded by numerous offers. And such wide choice may be equally stressful as its complete absence. Let’s imagine what you feel when you come to a supermarket to buy a ketchup and stop at a shelf with 500 various products. You are confused and finally choose the most attractive and nearest pack. And does not mean that you have bought exactly the most tasty ketchup. Keeping that in mind, we tried to create a simple instrument that would turn a hard process of selection of deposit rates into an easy and cheerful game allowing the client to choose the most appropriate deposit”.
Platinum Bank (www.platinumbank.com.ua) (formerly International Mortgage Bank and Family Credit) provides deposit and loan products to individuals through a network of branches and points of sales throughout Ukraine. As of January, 1, 2009 consolidated assets of Platinum Bank were approximately 1,4 billion UAH. Platinum Bank is first among large Ukrainian banks by capitalization (the ratio of consolidated shareholders' equity/assets) and 34th among consolidated shareholders' equity. The main shareholders of Platinum Bank are international management companies such as Horizon Capital, East Capital and IFC (a subsidiary of the World Bank).