Banks Strategy of Success in Hard Times
On November 18, 2009, a discussion workshop focused on strategies of Ukrainian banks was hosted by the 4th Annual Conference of Adam Smith Institute of Ukrainian Bank’s Forum. The discussion was attended by the General Director of Platinum Bank Greg Krasnov who told of constituents of a balanced bank strategy in crisis time.
In the course of the discussion, the banks discussed effective areas of operations which are in demand in crisis environment. The banking market was analyzed by such parameters as: portfolio risk, ration of capital and assets, methods of support to clients for solution of loand debts. The panel participants came to a conclusion that today retail business and service to individuals is one of the most priority areas of banking business.
Greg Krasnov, General Director of Platinum Bank, said: “Fundamentals of a bank’s strategy is the following mix – return to funding basic principles (retail deposits), support to high level of liquidity, conservative approach to assets and liabilities management, strong risk management and efficient profitability management. This set of actions enables you to fish out that “golden fish” as a sign of prosperity”.
Platinum Bank (www.platinumbank.com.ua) (formerly International Mortgage Bank and Family Credit) provides deposit and loan products to individuals through a network of branches and points of sales throughout Ukraine. As of January, 1, 2009 consolidated assets of Platinum Bank were approximately 1,4 billion UAH. Platinum Bank is first among large Ukrainian banks by capitalization (the ratio of consolidated shareholders' equity/assets) and 34th among consolidated shareholders' equity. The main shareholders of Platinum Bank are international management companies such as Horizon Capital, East Capital and IFC (a subsidiary of the World Bank).
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Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its pay.ptclick.com.ua platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
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