Platinum Bank Crushes Ukrainians’ Stereotypes
On the 26th of March was launched the TV-ad campaign of Platinum Bank. It aims at destroying the inner barriers of Ukrainians, which become a hindrance and prevent them from using credit cards.
The “trigger” for this ad campaign became the data from focus-groups, received by Platinum Bank in region centers of Ukraine. The data showed that people are afraid of using credit cards because of all kinds of hidden commissions, tangled provisions of banking agreements in fine print and huge amounts of time wasted in the line, waiting for the credit decision.
The survey data inspired Platinum Bank to create a product which would crush the existing stereotypes about credit cards – the simplest credit card, which was justly named “Prosto-Karta”. The unique characteristic of “Prosto-Karta” is the fixed payment made by the client, when the card is in use. And, at that, there are no other payments or commissions for the “Prosto-Karta” service.
“Platinum Bank always strives to have innovative and original approach to both elaboration and promotion of its new products and services. Naturally, after we received the survey data, we decided to show the Ukrainians that credit cards can be simple and easy in use. That’s why the ad campaign for launching a new credit card “Prosto-Karta” in Ukrainian market was created and implemented along these lines. On one hand, this sort of approach let the consumers have a look at seemingly unsolvable problems, but on the other hand – makes them smile and helps with making the right decision. I’m sure that it will allow not only attracting new clients, but also widen the category of credit card users due to the successful demolition of inner barriers”, - says Andrzej Olejnik, Platinum Bank Chief Marketing Officer.
More details in the press-release.