Platinum Bank Became a Partner of the Contest for the Best Journalistic Material on CSR Projects
The “CSR Development” Centre, within the framework of the UNITER project, announces the Contest for Journalists, where the winner would have to present the best material covering corporate social responsibility (CSR) projects. The aim of the Contest is to raise awareness about CSR with Ukrainian public and Ukrainian consumers through increasing its presence in the media.
Up until recently, the mass media weren’t particularly active in covering the CSR issue, perceiving the latter as a part of PR-communication of the companies. This Contest’s mission is to change the situation via demonstrating that CSR is not only the element of communication, but also a part of company’s business strategy.
To participate in the Contest, the representatives of mass media, journalism faculty students or members of journalist unions should publish an article or air a piece on CSR in Ukrainian mass media within the period of time between the 30th of January and the 27th of February 2013.