Platinum Bank Became a Partner of the Contest for the Best Journalistic Material on CSR Projects
The “CSR Development” Centre, within the framework of the UNITER project, announces the Contest for Journalists, where the winner would have to present the best material covering corporate social responsibility (CSR) projects. The aim of the Contest is to raise awareness about CSR with Ukrainian public and Ukrainian consumers through increasing its presence in the media.
Up until recently, the mass media weren’t particularly active in covering the CSR issue, perceiving the latter as a part of PR-communication of the companies. This Contest’s mission is to change the situation via demonstrating that CSR is not only the element of communication, but also a part of company’s business strategy.
To participate in the Contest, the representatives of mass media, journalism faculty students or members of journalist unions should publish an article or air a piece on CSR in Ukrainian mass media within the period of time between the 30th of January and the 27th of February 2013.
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Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its pay.ptclick.com.ua platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
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