"Feast of Simple Purchases" from Platinum Bank
On the 5th of November a new advertising campaign from Platinum Bank the "Feast of Simple Purchases" was launched. The main massage of the campaign reads "It Was Never so Easy to Shop!". The advertising campaign is aimed to promote bank's retail loans thanks to which the commodities will cost only 99 UAH/month for small purchases and 199 UAH/month for major purchases.
The "Feast of Simple Purchases" from Platinum Bank covers the whole of Ukraine but first and foremost the communication is directed at regions: national TV, regional radio and the press, "Ukrpochta" branches.
"Platinum Bank is not only branches and service centres in the big cities but also it has 1600 loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan issuing centres in towns and villages. Our loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan issuing centres are placed directly in shops where you can buy a commodity, and are located even in the most remote residential areas around Ukraine. The majority of our clients are common people, dwellers of towns and villages who have a lot of daily routine, are always preoccupied and hardly have any feast in life. That's why just before the New Year we decided to present to our clients a real celebration by making shopping more accessible", - Andrzej Olejnik, Chief Marketing Officer of Platinum Bank, comments.
You can view the TV commercial following the link: http://www.youtube.com/watch?v=eE3afN1A5So&feature=youtu.be.
For Your Reference:
Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its pay.ptclick.com.ua platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
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