Platinum Bank Won International Contest for Effective Advertising EFFIE AWARDS UKRAINE 2011
On December 2, the International Contest for EFFIE AWARDS UKRAINE has awarded a prize to the creative idea of the Platinum Bank developed by the Agency for Promotion Technologies in the category of banking, financial and insurance services. The idea of "Loans without Paper Monsters" and its embodiment in life has allowed the Bank to show high performance in its first national campaign.
The idea of the campaign emerged from the analysis of consumer needs and concerns, as well as certain stereotypes in the perception of people lending in Ukraine. People often have doubts before taking a credit because their experience with banks scares them in respect of those bureaucratic procedures and the complexity of the process of a loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan issue. As a result, paper monsters became an embodiment of all the bureaucratic red tapes and unnecessary paperwork that prevent people from getting a cash loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan .
More details in the press-release.