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04.11.2014

New Advertising Campaign with Penguins from Platinum Bank



On the 3rd of November, Platinum Bank launched a new advertising campaign of its updated product “ Loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan with Holidays”. The client can take a purchase loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan or a cash loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan and, if necessary, miss 2 monthly payments. 

In November 2013, Platinum Bank became the first bank to offer its clients a consumer loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan with holidays. During 2014 one could observe various situations, in which the loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan clients had to use the holidays. This new product is the answer to the clients’ needs. According to the results of the bank’s research, among the potential users of loans there are many those, who are not confident in what tomorrow might bring and thus scared to take up the loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan commitment.

In order to make the maximum amount of clients aware that Platinum Bank is actively offering loans and especially the loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan with holidays, the bank has launched a large-scale advertising campaign on TV, for which the video was shot with rather peculiar actors https://vimeo.com/110868976

In the video the bank has demonstrated the obstacles which might prevent the clients from repaying the loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan . It wouldn’t be a good idea to reflect in the video the real problems, which lead to the clients’ need of loans, as in the life of a loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan client there are enough stressful things. That is why we turned to the new solution: to show a positive image of obstacles on the way to the loan money disbursed to the Client by the Bank for a certain period and on terms as specified in the agreement. Loan repayment. And we decided to do so in such a way, which would make it understandable, but the image of the repayment obstacles to be smile-provoking. And for that the obstacles were shown as penguins.



For Your Reference:
Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.
One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.
Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its pay.ptclick.com.ua platform and Platinum Lab – a lab of financial innovations.
At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.
Follow Platinum Bank on Facebook

For Your Reference:

Platinum Bank is one of the biggest players in the national banking system. It belongs to the 1st Group of Banks according to the rating of the National Bank of Ukraine (over 0.5% of assets of the Banking System of Ukraine). Its regional network includes 69 branches and 1080 points of sales in various regions of Ukraine.

One of the top strategic priorities of Platinum Bank is transactional business. In 2016 Platinum Bank became one of the leaders in crediting for individuals among Ukrainian banks. It is also one of the annual leaders on the market in consumer credit segment.

Also, Platinum Bank is actively working on its Digital Bank project. Among others, it actively develops its pay.ptclick.com.ua platform and Platinum Lab – a lab of financial innovations.

At the same time Platinum Bank actively engages more and more corporate clients, first and foremost in distribution and IT business.

Follow Platinum Bank on Facebook

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