In July 2010 bank made a decision to implement a pilot project on attracting people’s attention to protection of the environment. Thus, in three divisions of the bank in Kiev “Living Wall” was placed that consisted of 100 tropical plants with the logo of the bank in the centre of the exposition:
• Platinum Bank division, 12, Amosova str.
• Platinum Bank division, 114, Chervonoarmiyska str.
• Platinum Bank division, 1 Grinchenka str.
“Living Wall” was created using innovative technology and symbolizes care for nature and confirms the possibility of peaceful coexistence of people and plants even in the big city. It provides comfortable and ecologically clear condition of work, that’s why such activity assists the efficiency of work in the whole office.
All the employees of the divisions noticed that they are less tired in the end of the day, owing to plants in the premises. Besides, the clients and visitors cannot pass by such a beauty and very often pop in just to enjoy the prettiness of “Living Wall”, that symbolizes the care of people for nature and reminds them about those natural resources that should be protected and taken care of.
According to the results of internal research 93% of visitors are paying attention to the “Living Wall” and 97% consider the information on bank’s CSR useful.